"October 2, 2007, Orlando, Florida - Raising the bar once again, The Standerd Quarterly unveiled their
third issue of the year in artistic fashion on September 22, 2007. The City Arts Factory, located in
downtown Orlando, hosted nearly 350 art-thirsty attendees to view all 70 gallery prints from current and
past issues of The Standerd. Each of the oversized photos, including those featured in book 1.3, were
signed by the photographer, framed, and hung on the wall in an exclusive gallery showing.
“The response to this issue was insane! The people who attended the release party were stoked on the
venue and the whole aura of the party. Everybody had plenty of space to view the art, the food was
awesome, the wine and cheese was a hit, and we sold quite a few prints,” stated Joey Meddock, co-founder
of The Standerd. “It couldn’t have gone any smoother!”
Book 1.3 is 120-pages of the action, lifestyle and stories in wake. The current issue features hundreds of
photos, a 20-page profile on Greg Nelson, an “Inside the Intracoastal” story written by the riders
themselves, and Pipe Dreams, a unique look at the wake. Also, other short stories include writing from
photographer Bryan Soderlind, The Standerd co-founder Josh Letchworth, rider Nick Ennen, and historic
past world champion, Eric Perez.
Art Director James Krawczyk noted, “The whole vibe of this issue is different from our past issues. Our
subscribers are really going to like the artistic influences Book 1.3 incorporates.” Pro rider Mike Ennen
donated his drawing skills by creating an original piece of art that is inserted into each subscriber’s
polybag. Fellow contributing artists Nicholas Schrunk and Roman V. Rusinov each played a creative role
in the design and layout of the Peripheral Vision and Out Of Context sections. “The appreciation and
respect we have for all these contributing artists is huge,” Krawczyk mentioned.
On the Friday of Surf Expo weekend, The Standerd’s own Joey Meddock was awarded the 2007 Wake
Awards Photographer of the Year, presented by Wakeboarding Magazine. Fellow co-founder of The
Standerd, and past 3-time Photographer of the Year Josh Letchworth said, “I couldn’t be more stoked for
him to win this award. Passing the torch to one of our own photographers is a great honor and huge
momentum booster for The Standerd. I’m happy we placed one and two once again. It was the icing on the
cake to a great Surf Expo weekend!”
Also gaining momentum is www.StanderdSlides.com. This daily photo-blog site features a new photo from
the current issue and the behind-the-lens story. One image per day is released until the next issue arrives. It
provides a new home for reader feedback and a direct connection to the photographer or author.
Book 1.3 is available now from www.StanderdStore.com and at local water sports retailers. This third issue
was made possible through support from subscribers, Liquid Force, Malibu Boats, and CWB Board Co.
More Information:
www.thestanderdquarterly.com
www.standerdstore.com
www.standerdslides.com
www.myspace.com/thestanderd"
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